HOW CAN I CONTACT MAC FOR FURTHER INFO?
If you still have questions, please do not hesitate to contact us:
Phone: 212-465-2662
General Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Tech/Web Support Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
WHEN AND HOW MAY I USE THE MAC LOGO?
There are three instances in which the MAC logo may be used in your promotional materials, ads, etc.
• You may use the logo to indicate you or someone in your show is a MAC member, e.g., John Doe* and Betty Smith* appearing in “Ballads By Moonlight”…
* [MAC logo] member
• You may use the logo to indicate you are either a MAC Award nominee or Award winner, e.g., [MAC logo] Award nominee John Doe or [MAC logo] Award winner Betty Smith
• You may use the logo when offering a cover discount to your show to MAC members, e.g., $15 cover / $10 cover for [MAC logo] members
• Please contact MAC with any further questions about the logo so we may address them before you print a flyer or create an ad, to make sure the logo usage is completely understood.
• You may use the logo to indicate you or someone in your show is a MAC member, e.g., John Doe* and Betty Smith* appearing in “Ballads By Moonlight”…
* [MAC logo] member
• You may use the logo to indicate you are either a MAC Award nominee or Award winner, e.g., [MAC logo] Award nominee John Doe or [MAC logo] Award winner Betty Smith
• You may use the logo when offering a cover discount to your show to MAC members, e.g., $15 cover / $10 cover for [MAC logo] members
• Please contact MAC with any further questions about the logo so we may address them before you print a flyer or create an ad, to make sure the logo usage is completely understood.
WHAT ARE THE MAC AWARDS AND WHY?
Originally, MAC Awards were simply given by the Board of Directors to whoever they felt had made a contribution to live entertainment—be it a business person, local performer, dedicated critic or cabaret luminary.
CAN I GET HEALTH INSURANCE THROUGH MAC?
Over the course of its 20 year history, MAC has looked into whether it is possible to offer its members health insurance. Periodically, MAC revisits this question and the recurring conclusion is that it is just not economically feasible for MAC members to obtain their health insurance through the organization.
WHY SHOULD MY CLUB JOIN MAC?
• MAC provides opportunities for clubs to participate in more affordable, group advertising.
• MAC member clubs also receive the MAC Mailing List, in a choice of three formats, for use in their promotional campaigns, event calendar mailings, etc.
• The MAC Night Out program gives MAC clubs the opportunity to host one of these networking events, which will bring attention to the club and introduce its space to MAC members, many of whom are performers who might be interested in booking the club. It’s a win-win event for MAC members and MAC clubs.
• MAC provides a decal that a club may display to identify itself as a MAC member club, announcing that it is a valued, participating member of MAC and the entertainment community.
• MAC member clubs also receive the MAC Mailing List, in a choice of three formats, for use in their promotional campaigns, event calendar mailings, etc.
• The MAC Night Out program gives MAC clubs the opportunity to host one of these networking events, which will bring attention to the club and introduce its space to MAC members, many of whom are performers who might be interested in booking the club. It’s a win-win event for MAC members and MAC clubs.
• MAC provides a decal that a club may display to identify itself as a MAC member club, announcing that it is a valued, participating member of MAC and the entertainment community.
WHAT ARE THE BENEFITS OF A MAC MEMBERSHIP?
• Upon joining, a member receives the member mailing list, offered in a choice of formats, for use in publicizing events, shows, CD releases, etc.
• Almost all members discount cover charges for their shows to MAC members, making seeing each other’s work more affordable.
• MAC Seminars are offered over the course of a year, covering a broad range of both art and business related topics of interest. Seminars are free to MAC members.
• The MAC/ASCAP Songwriters Showcases take place several times a year. Member composers and lyricists enjoy an opportunity to share their work at these immensely popular evenings. Members pay discounted admissions charges.
• MAC Night Out events are held at various member clubs throughout the year. These serve as both networking opportunities for the membership and chances for members to familiarize themselves with the diverse roster of MAC Member Clubs.
• MAC serves as an advocate for its membership. At various times over its history, MAC has been an active participant in dialogues designed to change or overturn legislation adversely affecting our community of performers and clubs.
• Additionally, MAC members are offered a discounted, first crack at tickets for the MAC Awards, before they go on sale to the public.
• Almost all members discount cover charges for their shows to MAC members, making seeing each other’s work more affordable.
• MAC Seminars are offered over the course of a year, covering a broad range of both art and business related topics of interest. Seminars are free to MAC members.
• The MAC/ASCAP Songwriters Showcases take place several times a year. Member composers and lyricists enjoy an opportunity to share their work at these immensely popular evenings. Members pay discounted admissions charges.
• MAC Night Out events are held at various member clubs throughout the year. These serve as both networking opportunities for the membership and chances for members to familiarize themselves with the diverse roster of MAC Member Clubs.
• MAC serves as an advocate for its membership. At various times over its history, MAC has been an active participant in dialogues designed to change or overturn legislation adversely affecting our community of performers and clubs.
• Additionally, MAC members are offered a discounted, first crack at tickets for the MAC Awards, before they go on sale to the public.
HOW DOES MAC WORK?
MAC has evolved to accommodate its increasing size and the wants and needs of its membership. It is a corporation and thus has a Board of Directors, elected by the membership. The Board in turn elects its Officers. Per NY state law, its business is of public record.
It is a volunteer organization and, along with its Board, solicits the help and involvement of its members to assist the Board with various tasks. This ranges from helping with mailings, staffing tables for MAC Seminars and Songwriters Showcases, to backstage gofers for the annual MAC Awards Show—anything that needs to get done. Members are encouraged to volunteer for various Committee work and, if they are willing, to devote the time and commitment required to run for and serve on the Board of Directors.
HOW DID MAC EVOLVE INTO THE ORGANIZATION IT IS TODAY?
As word of MAC’s existence spread, performers showed interest in joining, seeing it as an opportunity to be both represented and to network with their fellow artists. In addition, people who love the live performing arts and have a passionate interest in seeing them continue and thrive also joined, as did more clubs around the city and beyond—from as far away as California.
HOW DID MAC START?
MAC was founded in 1983 as an organization of businesspeople in the cabaret industry, comprising club owners, booking agents, managers, journalists and publicists. Its original intent was "to heighten the public's awareness of cabaret as an art form"* and to unify and empower the various cabarets around NYC. MAC’s purpose was primarily about improving the climate in which the business of owning and running those clubs was conducted and, when necessary, to serve as an advocate for those in the cabaret business.
*(Taken from MAC's original Statement of Purpose).
WHAT EXACTLY IS MAC?
The acronym MAC stands for the Manhattan Association of Cabarets & Clubs. (Originally, the acronym was Manhattan Association of Cabarets, but as MAC evolved, it grew to include comedy and jazz clubs, thus adding "& Clubs" to its definition). MAC is a trade organization — designation, 501C6 — with a dues-paying membership. It is classified as not-for-profit. This should not be confused with a charity or foundation classified as a non-profit designation, 501C3. Contributions to MAC are not tax deductible as they would be to a charity. If you treat your performing/artistic career as a business for tax purposes, you may be able to deduct your membership dues as a business expense; consult your accountant.
Generally, people who give money to MAC do so with real love and support for the live performing arts, since there is no other financial benefit or "write-off" for a contribution beyond, possibly, one’s dues.
Advancing the art and business of live entertainment
Why Should I Join MAC?
- Free admission to informative and entertaining seminars, classes and showcases
- Discounts on countless shows
- Discounts at local businesses and resources
- Get your own personal web space to post show information, music and video
- Exclusive access to member mailing lists
- The opportunity to vote in the annual MAC Awards
Online registration will be available soon.
Until then,
download the membership form
here
(PDF File)
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